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MarketRunby Titan Studio AI
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The only custom built system for food wholesalers.

Orders in. Vans out. Invoices chased. Seven hours of night work, done in seven minutes.

Market Run is custom built software from Titan Studio AI for UK food wholesalers. It reads orders wherever they land - WhatsApp, email, phone or voicemail - prices each one, builds the buy, plans the routes, proves every drop, raises the invoice and chases what is owed. Built around one real wholesaler's own book, not a template.

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One wholesaler's operations - fully automated

1,356products338customers317pricing rules81delivery rules6vans

The film

One night, start to finish.

3 min 56, one screen at a time, from the message landing to the invoice going out. The real software, on a real night's orders.

The order screen at 22:14, a night's messages waiting to be read

The night

They send the orders by 10:59 PM. Your day is planned by 11:00 PM.

Orders come in on WhatsApp, email, phone, voicemail and the website. Every one lands on one list, in the words your kitchens use.

  • WhatsApp
  • Email
  • Phone
  • Voicemail
  • Website
The system stopping on a line it will not guess at: 2 skrzynki pomidorów, read as Polish for boxes of tomatoes with the type and grade not stated, the quantity already read, and a box for a person to name the product.
A line it is not sure of is held back for a person

Nobody types an order again.

Messages land as lines on your own catalogue, in the words your kitchens use.

1,241names the kitchens use

384questions left a night, from 1,431

How the order taker works

Two order lines read from a message: the kitchen wrote 3 green beans fine and 2 box plum toms, and the lines are now Green bean, fine, Class I, 4kg box and Tomato, plum, Class I, 6kg box, with the market's word for it kept underneath.
Their word for it. Your product, your pack.

Every price follows today's cost.

Each line is priced against what the market did this morning, on the rules you already have.

27traders compared, line by line

1,356products priced every morning

How the price setter works

One product whose cost moved overnight: today's cost against the usual cost, what you charge, and the margin that leaves.
Cost up 9.3% overnight. Hold, or follow it.

The routes are planned in seconds.

Drops sorted by window and by van. The picking sheet walks the yard in order.

81delivery rules held

6vans loaded and routed

How the route planner works

DEPOT123451234512345
Round 1Round 2Round 3
Three rounds, no two lines crossing.

Proof of delivery. Even when no one is in.

Photo, signature and weight, taken at the back door. The invoice is raised from what was delivered.

360temperature readings logged at the door

13cold-chain exceptions caught before invoicing

How proof of delivery works

The driver's proof screen: a signature box, then two photo slots - the goods as handed over, and the delivery note with the goods - both marked required.
Both photos required before the drop closes.

Get paid without chasing.

The invoice goes out from what was delivered. Whatever is late is chased for you, by email or WhatsApp.

15,111invoices raised from what was delivered

819chases that used to be a phone call

How the money chaser works

A chase already written: the invoice, how far past due it is, and the message waiting to be sent, one tap from the wholesaler's own WhatsApp.
Written, waiting, one tap from sent.

Custom built

Every feature we build is custom to your warehouse.

No two warehouses run the same, so no two systems should. We sit with you, learn exactly how your operation runs today, and build it from scratch around that. Nothing you do changes.

Every other warehouse software company in the world gives you a ready-made system. We are the only ones who build it fully custom, from scratch, covering every single element from orders to money.

Custom or off-the-shelf

What it replaces

Everything you use now. One system.

  • The order pad, and scrolling back through WhatsAppEvery order read and put on one list
  • The price list spreadsheetEvery price set from today's cost, on your rules
  • The stock sheet, or a walk round the cold storeStock taken off as orders come in
  • The buy list for the marketThe buy list added up and split by supplier
  • The whiteboard for the roundsRoutes planned on real roads, by van
  • The driver's paper run sheetThe round on the driver's phone, with navigation
  • The delivery note bookThe delivery note on the phone, at the door
  • A signature on paper, if it comes backPhoto, signature and weight at the door
  • The invoice runInvoices raised from what was delivered
  • The chasing diary and the phone callsLate invoices chased by email and WhatsApp
  • The margin spreadsheetThe margin on every line, every day
  • The customer list, and guessing who is slippingWho is ordering less, flagged before they go
  • The numbers nobody hadGrowth week by week, on one screen
MarketRun

One system, built around your warehouse. Your accounts package stays - we read Xero and write back to it.

What we connect to

Case study

One warehouse, end to end.

Built inside one working wholesale business. Everything below runs there every night.

197,758order lines read

47,936messages read

1,241names the kitchens use

27traders on the market

  1. 01Reads orders from WhatsApp, email, phone, voicemail and the website, in any language
  2. 02Adds up the day and takes off the stock
  3. 03Builds the buy list, split by supplier, and sends it by WhatsApp
  4. 04Prices every line from today's cost, on their rules
  5. 05Raises the invoices before the vans leave
  6. 06Prints the picking sheet in the order the yard is walked
  7. 07Plans the routes on real roads
  8. 08Puts the round on the driver's phone, with navigation and proof of delivery
  9. 09Sends the invoice the moment the drop is done
  10. 10Chases late invoices by email and WhatsApp, with a legal partner at the end
  11. 11Shows the margin, the customers slipping away, and what to sell more of
  12. 12Tracks growth week by week
  13. 13An AI agent that suggests the next move, approved in one tap
  14. 14Reads Xero and writes back to it

Yours would be built the same way - from scratch, on how you work.

Questions people ask

What wholesalers ask first.

What software do food wholesalers use in the UK?
Most run on WhatsApp, a spreadsheet and a whiteboard, because off-the-shelf wholesale software rarely fits one business's pack sizes, prices and rounds. Market Run is custom built software from Titan Studio AI: it reads the orders, prices them, buys, routes, proves the drop, invoices and chases the money, built around the wholesaler's own book.
How do wholesalers take orders on WhatsApp automatically?
Market Run reads each WhatsApp message, photo or voice note as it lands, matches every line to the wholesaler's own catalogue, and prices it at that customer's own rate. A line it is not sure of is held back and a person is asked, rather than guessed.
Does my accounts package still work with this?
Yes. Market Run reads Xero and writes back to it. Nothing about your accounts package changes, and your customers never see or use Market Run directly - every screen they get is a link that just opens.
Do my customers have to install anything?
No. Restaurants and kitchens keep ordering exactly as they already do, almost always on WhatsApp. There is no app, login or portal on their side, ever.
Is this the same as a warehouse management system?
No. Market Run covers the order, the buy, the pick, the van, the proof, the invoice and the money for a food wholesaler. See the warehouse software page for the honest line on what a classical WMS does that this does not.

Give us one night.

Send us one evening's orders. We run the night next to you. In the morning you compare the two. If ours is not better, you have lost one evening.

Book a demoCustom or off-the-shelf